Billboard advertising is a Traditional OOH advertising format, but there has been significant growth in digital OOH (digital billboards and place-based networks) in recent years.
Transit advertising is typically advertising placed on anything which moves, such as buses, taxis, aircraft, train but also includes fixed static and electronic advertising at train and bus stations and platforms.
Street furniture is made up of formats such as bus shelters, bench, kiosks, and telephone booth advertising, this form of OOH advertising is mainly seen in urban centers.
The alternative category includes ads in cinema, arenas, stadium, malls, and other indoor venues. This Category includes indoor video screens (known as placed-based ads) in offices.
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